FORT WASHINGTON >> A doctor sat in front of a “green screen” in a Fort Washington office building July 1 taping introductions to interviews with physicians all over the globe. Those who view the presentations by Omnia Education — a provider of educational materials for women’s health care professionals — will be unaware of the physical distance between the doctors, and they certainly will not be seeing green.
“The green screen gives us the ability to key out the green in post-production,” said Marshall Miller, director of production for Winding River Productions. “We can take any background, still or moving, and put it behind him.”
Similar to weathermen on TV, who stand in front of green screens while broadcasting the weather, “he can be anywhere,” Miller said.
Miller and Brad Corbitt, the production coordinator and man behind the camera, are the brains, brawn and creative force — Emily Morris, a sound engineer intern, also contributes behind Winding River Productions, one of five companies under the umbrella of US HealthConnect, which provides “relevant and practical education for health care professionals that improves patient outcomes,” according to its website.
The 17-by-15-foot studio with a 15-by-20-foot green screen wall is the production home of Winding River’s main client, ReachMD, another US HealthConnect company. ReachMD is the nation’s largest learning platform for physicians and other health care professionals, its website says, providing content on a variety of medical topics through a broadcast network that can be accessed at any time, any place, and on any device.
Winding River is the sole producer of all content for ReachMD, Miller said. Dr. Brian McDonough, of KWY News radio fame, also works for ReachMD and regularly with Winding River for audio broadcasts and live events.
The production company, formed five years ago, previously worked out of a small room within US HealthConnect at 500 Office Center Drive, and opened the new studio in January.
“It was an interesting challenge for us,” Miller said, of creating the studio, which has a control room with four phones, a window viewing the studio, the green screen, multiple cameras and microphones. Winding River also has thousands of backdrops and has acquired the royalties for thousands of songs.
The audio/visual studio is used in the production of clinical lectures, panel discussions, current events, a video newsletter and even a book club, which covers “a hodgepodge of different stuff,” such as a book on the teenage brain and one describing the impact of Hurricane Katrina on a New Orleans hospital.
Winding River started as a provider of audio/visual services at live events, but offers everything from scaled down podcasts to full-scale audio/visual presentations, Corbitt said.
And though its clients “are primarily in health care education,” the studio serves others, Miller said. “Everybody is using podcasts these days, and a lot of local businesses need things for their websites,” such as short-form videos. “The only thing we don’t do is weddings and bar mitzvahs.
“Most of what we do is a host, live with a telephone guest,” Miller said. “We have the ability to do it from anywhere around the world. We don’t have to bring them into the studio.”
They also work with Dirk Beveridge, a supply chain business expert, whose podcasts are among the top five downloads in business on iTunes, he said.
Both he and Corbitt have done voiceovers for promos and commercial spots, Miller said, and since the studio opened have produced more than 2,000 audio commercials.
“Our specialty is figuring out how to do the video,” Corbitt said. People come with an idea and “we’ll figure out how to make it work.”
The studio can also be rented, Miller said, noting singers have used it for audition tapes, it can be used to do books on tape, voiceovers and various promos. In addition to being in a convenient location, “right off the Turnpike,” the rental is just $60/hour for audio and $80/hour for video, he said.
Both locals, Miller is a 1987 graduate of William Tennent High School and Corbitt a 2001 graduate of Wissahickon High School, their goal is “just trying to do good work and keep working,” Miller said. The two have “lots of song writing ability and are hoping to get into jingles.”
They take the health care education work seriously, they said.
“As a production company, we really feel the stuff we work on is changing people’s lives,” Miller said. “It’s changing the way [doctors] treat patients.”
Winding River Productions Marshall Miller can be contacted at 267-898-0706 or email@example.com.