What's Really Good

Who could resist something called "What's Really Good" (Not to be confused with NPR's "What's Good with Stretch & Bobbito")? 

Nathan Allebach, the social media manager of the Souderton-based food marketing and advertising agency Allebach Communications, couldn't believe the luck that there wasn't already a significant podcast with that title, and claimed it when launched a podcast of his own on internet/social media culture, philosophy, marketing, advertising, art, science and more last August. When the Collegeville resident first gets on the microphone for the weekly episodes, you can tell how by the way he says "what's really good" how much he loves the name.

"I work at an advertising agency, but part of me really hates advertising. And I think that's part of the appeal," he said. 

The 40th episode of "What's Really Good" went live March 22 on Soundcloud, iTunes and Apple Podcasts. According to metrics Allebach has from RSS Feed Reader, episodes draw between 500 and 1,000 listeners, depending on the clout of the featured guest.

Among the pros that have been on the show: former Reddit general manager Erik Martin; transhumanist, journalist and entrepreneur Zoltan Istvan; and former features reporter and Adweek Magazine Social Media Editor Kimeko McCoy. The conversations last from 45 minutes to up to two hours, depending on how long it takes for them to open up and, as Allebach puts it, "reveal who they are." 

One of the points "What's Really Good" drives home is that social media and the internet — thanks to YouTube, Reddit, Twitter, Tumblr, 4chan, etc. — are even more centralized than you think. Allebach said that internet culture is "a broad definition, but you can narrow it down to narrow conversations of subcultures: sports, ironic humor memes, tech, gaming, music ..." 

When asked what was up with the "hang loose" shaka hand sign in the podcast logo, Allebach revealed that it was an inside joke involving his wife crossing paths with an ex-boyfriend. "They saw each other in a parking lot ... he threw up the shaka," he said. 

Allebach's father, Allebach Communications Chief Executive and Creative Officer Jamie Allebach, also got into the podcasting game six months ago with "The Peppered Podcast," which you can access at www.allebach.com. As a result of their shared interest, Nathan Allebach — who is also a songwriter and musician — built a recording studio in the basement of Allebach Communications' Main Street space.

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