WEST NORRITON — With Ultimate Image Salon & Spa celebrating its 50th anniversary, owner Ron Cusamano wanted to come up with an idea that would invite customers to come and celebrate right along with him.
For the next eight weeks everyone is encouraged to come to the salon at Burn Ridge Shopping Center and enter a drawing with a variety of choices as the top prize, including a flat iron, professional travel blow dryer, a year’s worth of shampoo and conditioner, gift certificate for $50 service and basket with $200 worth of products
“The first name pulled in the drawing gets a choice of whatever they want, the second name pulled gets whatever is left over; so everybody has a chance to pick the gift of their choice,” said Cusamano, who launched the shop as Hair Crafters Studio at the center with his wife Patricia 42 years ago.
Before that, the couple operated Ronald Anthony Coiffures on West Marshall Street in Norristown for eight years.
The Ultimate Image name was inspired by the Ultimate Image Salon shop Cusamano and his wife had opened in Exton, which is now operated by a former employee.
“My brother Richard was my inspiration that got me started,” Cusamano recalled. “My father got my brother started, and I worked for my brother for a time at his salon, and then my father got me started with my own salon. So we’ve been doing this for 50 years now. We love what we do and we’re always ready for the next generation.”
Patricia now works behind the scenes, but her husband is out front as much as ever as the face of Ultimate Image Salon & Spa.
His passion for what’s new in the industry and for educating up and coming stylists is what still drives him every day, Cusamano said.
“There’s always something new happening … new styles, new trends and what keeps me excited is helping other people become successful. My goal is to make as many professionals as possible in this industry. Ongoing education is the key to our success,” he added. “We keep up with all the trends and we’ve educated a lot of hairdressers over the years. I’ve taken a lot of people right out of school and guided them and trained them to be successful. We also go out to the cosmetology schools and bring people in as apprentices. We have an associate program where they work one on one with us. We’ve employed a lot of people for 50 years in this community.”
Although it’s not easy to overlap generations in this business, Ultimate Image has managed to gain its renown with all age groups.
“We have clients that are 80 and 90 and also the very young ones, because we do a lot of families,” Cusamano noted.
“And we have employees that have been with us for 30 years. We have a lot of longevity with people; we always have.”
With services ranging from hair styling and coloring, to nails, make up, body treatments and waxing, Cusamano and his staff are continually keeping up with industry developments.
For several years, the salon has maintained its status as an officially recognized Redken Elite salon and also a Redken Summit salon.
“I think the success for us has always been the quality of our work, keeping up with the cutting edge of trends, and we’re good to the clients when they come in. We like to make them look good and feel good about themselves. If we make them look good they’ll feel good, and that’s our main purpose. Sometimes the stylists we bring in we train them from scratch,”Cusamano added. “Right from the beginning after they get their license, they come into our salon as an apprenticeship and we actually teach them and grow them to where they can start taking clients and they build up their clientele. We grow them from being little seedlings to being great artists.”
As it has for many businesses, social media has become increasingly important over the years.
“We always stay in contact with our people. We’ll even post that we had a cancellation and to give us a call if someone would like to book that appointment. We pay clients back for being a loyal client by earning points they can use towards buying products or services. It’s all about referrals. When someone is happy with their hair, skin care or nail service, they tell a friend.”
Cusamano owns and runs Burn Ridge with his brother and sister.
“We have a variety of retail stores at Burn Ridge that support one another. People may go to the Medicine Shoppe or the dry cleaner and see us, so we get clients just from people coming in to the shopping center. They’ll see us and stop in for our services.”
Ultimate Image Salon & Spa is located at 2107 W Main St., Jeffersonville.
For more information, call 610-539-3993 or visit ultimateimageonline.com