MANAYUNK >> The Warming Store, headquartered in Manayunk, has something for anyone who doesn’t like to suffer in the cold.
The Manayunk-based online retailer caters to everyone from outdoor workers to soccer moms to professional football players, and recently, to Anderson Cooper on New Year’s Eve.
The Warming Store is one of the largest online retailers specializing in heated clothing and accessories, as well as a range of cooling products for the warmer months.
The Manayunk-based business prides itself on developing and selling high-quality temperature-controlled products. It was started in 2008 by co-founders Brandon Singer and Justin Silverman.
Before founding The Warming Store, Singer and Silverman sold winter hats and gloves at a kiosk in a local mall. It was a seasonal operation, so they eventually started a website where customers could continue to buy products online after their physical store was closed for the year.
The online store started with just three items. When the co-founders decided to add heated clothing to their product line, the business took off. Today, there are tens of thousands of products available through The Warming Store.
The company has always been a family business — Singer and Silverman are cousins, Silverman’s brother, Zach Silverman, is the general manager and Singer’s sister, Ali Drew Singer, does product development and graphic design for the company. The family is from the area originally, and the majority of the company’s 35 employees live in the Manayunk neighborhood.
The business gained some national recognition at the start of this year after Cooper mentioned The Warming Store while hosting the CNN New Year’s Eve broadcast.
Singer said that prior to New Year’s Eve, their staff had helped Cooper choose several heated clothing products from their store. During the live broadcast on New Year’s Eve, Cooper took time to mention and thank The Warming Store by name. He then went on to mention the business again on “The Late Show with Stephen Colbert,” said Singer.
Cooper’s endorsement led to multiple articles being written about his heated clothing purchase in publications like People, Page Six and Barstool Sports.
“It was wild,” said Singer, adding that he never expected the business to be mentioned by name on live TV.
The Warming Store has also had the opportunity to provide some of their warming products for the Philadelphia Eagles. Some of the players and coaches, like Doug Peterson and Nick Foles, have started using their heated gloves and vests, and Peterson was seen wearing one of their heated vests during a press conference, said Singer.
The Warming Store sells just about “anything that makes the winter more bearable,” said Singer. Some of their best-selling products are the ones that warm extremities, such as the ActionHeat heated socks and gloves.
ActionHeat is the company’s in-house brand, and it is sold at major retailers like Cabela’s, Home Depot and Menards. The products can also be purchased locally through Sports Unlimited, Buckman’s Ski and Snowboard Shop and the Marmot store at King of Prussia.
About 98 percent of the store’s business comes from online shoppers, but the store still sees a few customers in person every day. The Warming Store draws in a wide range of shoppers, including tradespeople who work outdoors, parents who attend a lot of outdoor sporting events for their kids, hunters and other outdoor enthusiasts.
The products are high quality and use a rechargeable batteries and strategically placed heating panels to help keep the wearer warm and comfortable for long periods of time. The products are fairly expensive, with prices starting at $39.99 and going up to $399. A pair of good quality heated gloves will run about $180, said Singer.
Those interested in working with a salesperson face to face can visit the store, which is located at 3791 Main St. While the majority of customers shop online, The Warming Store has some products on display at its Manayunk headquarters, and customers are welcome to stop by during regular business hours, Monday to Friday, 9:30 a.m. to 6 p.m.
The Warming Store
3791 Main St., Manayunk
Hours: Monday to Friday: 9:30 a.m. to 6 p.m.